Mar 23 XSi Honors 30th Anniversary & New Client-Focused Brand Image
March 23, 2020 (Alpharetta, GA): XS International (XSi) is pleased to announce that 2020 marks its 30th anniversary of service to enterprise hardware decision makers. To celebrate this milestone, the company has today launched a new brand identity, brand image and a new user-focused website and marketing tools to simplify its service suite and key value propositions.
“While 30 years has passed since our humble origins, my greatest joy comes from reflecting upon the development of our talented staff and the infrastructure support puzzles we’ve helped our clients solve,” stated Todd Bone, Founder & President. “Our value and market position is clearer than ever before: Discovering IT cost containment potential within clients’ IT infrastructure and hardware maintenance support models. Then, delivering custom solutions! Yet, I’m most proud of the skills-depth of our team and the enthusiasm they so easily exude when solving client obstacles.”
“Just like Todd, I am proud of our 30 years in business; but, I am absolutely elated with the differentiation we’ve created by strategically hiring and growing our team of client-driven experts,” added Doug Krueger, CEO. “Every member of this team personifies our new brand values. In conjunction with a very focused service suite, we believe we are positioned better than ever to solve for the unique and discerning needs of a federal and commercial marketplace in the years to come,” added Krueger.
“In October 2019, we chose to update our brand image along with all client content to simplify our message while we simultaneously honor important milestones,” offered Todd Bone. “Our new logo and brand image represents our commitment to non-traditional solutions and our promise to be continually Rethinking IT Maintenance,” added Bone.
“I’m also proud of how we’ve organized information with a far greater focus on buyer motivations and/or preferences,” stated Krueger. “Whether our audience is researching macro solutions or looking for fast answers, we’re now well-poised to meet most unique demands for information,” stated Krueger.
The new XSi website launched on March 23, 2020, and can be visited by clicking www.xsnet.com.
Founded in 1990 and recognized by Gartner, XSi helps companies deploy a hybrid hardware support model to save important hardware operating expense budget dollars. As an Independent Hardware Support Provider (an industry also known as Third Party Maintenance), XSi provides hardware support options for networking hardware, servers and data storage assets. In addition to servicing enterprise accounts, it also supports Systems Integrators and federal agencies (XSi is ISO9001:2015 Certified, meets SAE AS5553 Standards, currently supports 42 federal agencies and all of the Top 10 Federal Systems Integrators). XSi encourages interested parties to follow its business profile at LinkedIn for weekly blog postings from its Subject Matter Expert team.